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I was amazed to see how much my core values have changed.
This is a very different list than any I’ve created in the past 20 years.
Values that used to be near the top of the list include focus, discipline, and efficiency.
Those aren’t nearly as important to me today. Now I feel it’s more important to lead with my heart.
If you want to update your own values list, I encourage you to take advantage of this extensive
list of values as a brainstorming aid.
A shift in your values can cause you to shift your decisions and actions as well.


For example, a few years ago when I removed all third-party advertising from my website,
which caused my income to instantly drop by more than $100K per year (passive income to boot),
some people thought I was nuts. But that decision was consistent with my values.
As you can see from my current values list, it’s more important for me to care about people
and make honorable choices than it is to increase my personal wealth and abundance.
For someone with different values, however, the same decision might not have made them happy.
I have no regrets about it though. Much like a life purpose statement, a values list is a very personal thing.


Someone else’s values might not mean much to you.
It’s only when you see your own values written out that the benefits of having such a list become clear.
Some decisions in life can be quite tricky.
When you have your life purpose statement and values list to consult, however,
these tricky decisions become much easier, and your decisions will be more consistent.
Should you quit your job to start your own business?
Yes, if you value growth and learning over stability.

Michael Eckerman

And the more sophisticated I try to be in using it, the bigger it flops.I can use this process to produce a great-looking plan that would cause you to marvel at its depth of analysis, but you’d never see my real-world implementation follow the plan.

Time Management

What’s going on? Why does this seemingly logical process fail me so often? Am I just a bad implementer?
I explored that possibility, but I soon found another way of looking at this process that led me to a different conclusion.

Personal Development

I realized that if this approach was wrong, the most likely culprit would be the assumption that the quality of my life would depend on the particular branch of the decision tree I opted to follow. In other words I was assuming that my decision would affect the ongoing quality of my life experience.

Improve Your Life

Let’s say I have to make a choice between two alternatives: A and B. My goal is to make the more optimal choice. But what is optimal?
How do I define the right choice? What are the criteria for comparing one choice vs. another?

Life Tips

My hidden assumption was that the right choice was whichever one made me happiest. I could figure out how each decision would affect the various metrics of my life (money, health, etc.), but ultimately my personal choices were a matter of optimizing my happiness.

Copyright © 2016 Michael Eckerman

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